How does churn recovery work?

Recovery lists At risk users (cancel/downgrade page visits, failed payments or downgrades in the last 14 days, health under 40, or activated but inactive 14+ days) and Churned users (cancelled). Switch on the Subscription Cancelled workflow for automatic win-back emails, or use Compose win-back for a manual one.

How does the exit survey work?

Copy the Exit survey public URL from Recovery and link to it from your cancel flow. It asks why the user left. Add ?uid=USER_ID so answers attach to the user and feed the Churned-reason segments.

Churn recovery

Spot at-risk users, win back churned ones, and learn why people leave.

Recovery shows two lists, At risk and Churned, with each user's last activity and whether you've reached out.

List	Who's in it
At risk	Users who, in the last 14 days, visited your cancel or downgrade page, had a failed payment or downgraded; or whose health score is under 40; or who are activated but inactive for 14+ days.
Churned	Users whose latest cancellation is more recent than their latest subscription activation, reactivation or recovered payment.

Win-back emails

Automatic: switch on the Subscription Cancelled workflow (Recovery links to it).
Manual: click Compose win-back on a churned user. It's pre-filled with a link to your exit survey, is sent from your Profile & Brand sender, and includes an unsubscribe link. Users who unsubscribed can't be emailed.

Exit survey

Copy the Exit survey public URL from Recovery and link to it from your cancel flow. It asks why the user left (missing features, too complicated, better alternative, no time, price, or other). Add ?uid=USER_ID to the link so answers attach to the user and feed the Churned-reason segments.

Broadcasts

Testimonials