Dunning email generator

Write your failed payment emails in seconds. Enter your product, the link where customers update their card and how long before access pauses, and get a ready-to-send sequence you can copy into any email tool.

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Emails in the sequence

Your 3-email sequence. {{first name}} is a placeholder for your email tool.

Right after the failure

Quick heads-up: your your product payment didn't go through

Hi {{first name}},

We tried to charge your card for your product, but the payment didn't go through. This usually happens when a card expires or the bank flags a charge. Nothing is lost, and your account is still active.

You can update your card in under a minute here: [link to update your card]

If anything looks off, just reply and we'll sort it out.

The your product team

Day 2

Still having trouble with your your product payment?

Hi {{first name}},

Your your product payment still hasn't gone through. To keep your account running without interruption, please update your card.

Update your payment details: [link to update your card]

It only takes a moment, and everything you've set up stays exactly as it is.

The your product team

Day 6

Your your product account will pause soon

Hi {{first name}},

We still haven't been able to collect your payment for your product. If it isn't updated by tomorrow, your account will be paused.

Update your card now to avoid any interruption: [link to update your card]

If you'd rather cancel or change plans, reply and we'll help. We'd hate to see you go.

The your product team

Send these automatically

Connect Stripe or Paddle to Atlis and your first email goes out the moment a payment fails, with up to 4 timed follow-ups. A successful retry records Payment Recovered, so you can send a thank-you instead.

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Questions

What is a dunning email?

A dunning email tells a customer that a subscription payment failed and asks them to update their payment details. Most failed payments are caused by expired or replaced cards, not a decision to cancel, so a clear, friendly email recovers many of them.

How many dunning emails should I send?

Two or three is typical: one right after the failure, a reminder a few days later, and a final notice just before access pauses. This generator spaces them across the grace period you enter.

What should a failed payment email include?

What happened, that their account is still active, a direct link to update the card, when access will pause, and a way to reply for help.

Can I send these automatically?

Yes. Connect Stripe or Paddle to Atlis and a Payment Failed workflow sends the first email as soon as a payment fails, with up to 4 follow-ups on the delays you choose.

Related: failed payment email template, payment recovered email and the churn rate calculator.