What are lifecycle stages?

New: not activated, signed up in the last 48h. Onboarding: not activated, older than 48h, active in the last 7 days. Activated: activated and active in the last 7 days. Inactive: not activated and away 7+ days, or activated and away 7–13 days. At risk: activated and away 14+ days. Churned: cancelled more recently than any reactivation.

What is health score?

Health score (0–100) adds up four parts: activity (up to 40, by how recently they were active), activation (20 if activated), plan (annual 20, paid 15, trial 10, free 5) and events in the last 30 days (−20 to +30, e.g. +12 subscription activated, −12 payment failed). 75+ is Healthy, 50–74 Engaged, 25–49 At risk, under 25 Critical.

What does needs attention mean?

Needs attention flags users who are Inactive or At risk, have a health score under 50, have a trial ending within 3 days, or had a failed payment, cancellation, cancel page visit, downgrade or data export in the last 30 days.

Lifecycle stages and health score

How Atlis decides each user's stage and 0–100 health score.

Lifecycle stages

Stage	When
New	Not activated and signed up in the last 48 hours.
Onboarding	Not activated, signed up more than 48 hours ago, and active in the last 7 days.
Activated	Activated and active in the last 7 days.
Inactive	Not activated and inactive for 7+ days, or activated and inactive for 7–13 days.
At risk	Activated and inactive for 14+ days.
Churned	Their latest cancellation is more recent than their latest subscription activation, reactivation or recovered payment.

Here, activated means isActivated is true, or the user did one of your activation events in the last 30 days.

Health score

Part	Points
Activity	Active within 3 days: 40 · 7 days: 30 · 14 days: 15 · 30 days: 5 · longer: 0
Activation	Activated: 20 · not activated but signed up under 7 days ago: 10 · otherwise 0
Plan	Annual: 20 · paid: 15 · trial: 10 · free or unknown: 5
Events (last 30 days)	Positive: switched to annual +15, subscription activated +12, plan upgraded +10, seats added +10, referral converted +8, onboarding completed +8, integration connected +6, team member invited +5, payment recovered +5. Negative: subscription cancelled −25, data exported −15, payment failed −12, cancellation page −10, downgrade page −8, plan downgraded −8, support ticket −4. Total capped between −20 and +30.

Score	Label
75–100	Healthy
50–74	Engaged
25–49	At risk
0–24	Critical

Needs attention

A user needs attention when they're Inactive or At risk, their health score is under 50, their trial ends within 3 days, or they had a failed payment, cancellation, cancel page visit, downgrade or data export in the last 30 days. Users added only through the API or CRM, with no activity, need attention only for those warning signals.

Slack alerts

The Users page