Billing & churn email template
Welcome back email
A welcome back email goes to a customer who returns after cancelling. Thank them, show what's changed since they left, and make it easy to pick up where they stopped.
Event-based, sent the moment it happens
Each time it happens
CRM status
The email template
This is the starter email Atlis fills in when you add the Subscription Reactivated trigger.
Subject
Welcome back to {{productName}}!
Hi {{displayName}},
It's great to have you back. Your subscription is active again and everything is where you left it.
If anything's changed since you were last here, reply and we'll catch you up.
Pick up where you left off
Best,
The {{productName}} team
When it sends in Atlis
A CRM status mapped to Reactivated arrives for a churned user, or you track subscription_reactivated.
Goal: Make returning customers stick this time.
Tips for this email
- Mention anything that addresses why they left, if you know.
- Point to what's new since they were last here.
- Offer a quick call or help getting set up again.
Send it automatically in three steps
- 1
Connect your app
Install the Atlis snippet or send users and events with the Server API.
- 2
Add the Subscription Reactivated trigger
In Workflows, add the Subscription Reactivated trigger. The email below is filled in for you.
- 3
Edit and switch it on
Adjust the wording, optionally add up to 4 follow-ups, and switch the workflow on.
Questions
When does it fire?
When a churned user is reactivated, through a CRM status mapped to Reactivated or a subscription_reactivated event you track.
Does it remove the Churned stage?
Yes. Reactivation takes the user out of Churned.