Billing & churn email template
Plan downgrade email
A plan downgrade email acknowledges the change without pressure and asks, gently, what would make the higher plan worth it again. Many downgrades are budget-driven and temporary.
Event-based, sent the moment it happens
Each time it happens
Stripe
The email template
This is the starter email Atlis fills in when you add the Plan Downgraded trigger.
Subject
Your {{productName}} plan has changed
Hi {{displayName}},
Your plan change has gone through.
If you downgraded because something wasn't working for you, we'd really like to hear about it. Just reply.
Open {{productName}}
Best,
The {{productName}} team
When it sends in Atlis
Stripe reports a subscription change to a lower price, or you track plan_downgraded. With Paddle, track it yourself.
Goal: Keep a downgraded customer happy and learn what would win back the revenue.
Tips for this email
- Confirm what changes and what they keep.
- Ask one question about why, and actually read the answers.
- Don't argue with the decision. Make it easy to upgrade again later.
Send it automatically in three steps
- 1
Connect your app
Install the Atlis snippet and connect Stripe or Paddle in Settings → Integrations.
- 2
Add the Plan Downgraded trigger
In Workflows, add the Plan Downgraded trigger. The email below is filled in for you.
- 3
Edit and switch it on
Adjust the wording, optionally add up to 4 follow-ups, and switch the workflow on.
Questions
Does Atlis detect downgrades?
With Stripe, yes: a change to a lower price records plan_downgraded. With Paddle, track it yourself.
Is a downgrade a churn signal?
Yes. Atlis counts recent downgrades when flagging users as at risk.