Billing & churn email template
Cancellation page save email
A cancellation page email goes out when a customer opens your cancel page but may not have cancelled yet. A quick, personal offer of help at that moment can save accounts that a discount never would.
Event-based, sent the moment it happens
Each time it happens
The email template
This is the starter email Atlis fills in when you add the Cancellation Page Visited trigger.
Subject
Can we help with anything?
Hi {{displayName}},
We noticed you might be thinking about leaving {{productName}}.
If something isn't working, reply to this email. We'll do our best to fix it, and there's no pressure either way.
Talk to us
Best,
The {{productName}} team
When it sends in Atlis
You track cancellation_page_visited when the user opens your cancel page.
Goal: Reach at-risk customers before they cancel.
Tips for this email
- Send it from a real person and offer a call or a reply.
- Ask what isn't working instead of leading with a discount.
- Add a short delay so it doesn't feel like surveillance.
Send it automatically in three steps
- 1
Connect your app
Install the Atlis snippet or send users and events with the Server API.
- 2
Add the Cancellation Page Visited trigger
In Workflows, add the Cancellation Page Visited trigger. The email below is filled in for you.
- 3
Edit and switch it on
Adjust the wording, optionally add up to 4 follow-ups, and switch the workflow on.
Questions
How is the visit tracked?
Track cancellation_page_visited when the user opens your cancel page, with Atlis.track() in the snippet. Atlis also counts it as a churn risk signal.
Won't it feel creepy?
Keep it helpful and general, like checking in on how things are going, and add a delay of a few hours.