Revenue email template
Trial ending email
A trial ending email goes out about three days before a free trial expires. It reminds the user of the date, recaps what they'd lose, and makes upgrading a single click.
Time-based, checked automatically
Once per user
The email template
This is the starter email Atlis fills in when you add the Trial Expiring in 3 Days trigger.
Subject
Your {{productName}} trial ends in 3 days
Hi {{displayName}},
Your {{productName}} trial ends on {{trialExpiresDate}}. We hope you've had a chance to see what it can do.
Upgrade before then to keep everything running without interruption.
Upgrade now
Best,
The {{productName}} team
When it sends in Atlis
The user's trialExpiresAt is within the next 3 days. Checked every hour.
Goal: Convert trial users before the trial lapses.
Tips for this email
- Put the end date in the subject or first line.
- Remind them of what they built during the trial, not just your feature list.
- Link straight to your pricing or checkout page.
Send it automatically in three steps
- 1
Connect your app
Install the Atlis snippet or send users and events with the Server API.
- 2
Add the Trial Expiring in 3 Days trigger
In Workflows, add the Trial Expiring in 3 Days trigger. The email below is filled in for you.
- 3
Edit and switch it on
Adjust the wording, optionally add up to 4 follow-ups, and switch the workflow on.
Questions
How does Atlis know when the trial ends?
Send trialExpiresAt for each user through the snippet's identify call or the Server API. The email goes out when that date is within the next 3 days.
Is it sent only once?
Yes, once per user.