Revenue email template
Welcome to the paid plan email
A subscription welcome email thanks a new paying customer and shows what their plan unlocks. It's the start of the paid relationship, so make it personal and point to the features they just paid for.
Event-based, sent the moment it happens
Each time it happens
Stripe, Paddle
The email template
This is the starter email Atlis fills in when you add the Subscription Activated trigger.
Subject
Welcome to {{productName}}, {{displayName}}!
Hi {{displayName}},
Thank you for becoming a paying customer. It means a lot to our team.
If there's anything we can do to help you succeed, just reply to this email.
Go to {{productName}}
Best,
The {{productName}} team
When it sends in Atlis
The user's first successful payment arrives from Stripe or Paddle, or you track subscription_activated.
Goal: Start the paid relationship well and drive use of paid features.
Tips for this email
- Thank them personally. A note from the founder works well at this stage.
- List the two or three paid features worth trying first.
- Tell them how to reach you with billing questions.
Send it automatically in three steps
- 1
Connect your app
Install the Atlis snippet and connect Stripe or Paddle in Settings → Integrations.
- 2
Add the Subscription Activated trigger
In Workflows, add the Subscription Activated trigger. The email below is filled in for you.
- 3
Edit and switch it on
Adjust the wording, optionally add up to 4 follow-ups, and switch the workflow on.
Questions
Is it automatic with Stripe or Paddle?
Yes. Connect Stripe or Paddle and Atlis records subscription_activated on a user's first successful payment. You can also track it yourself or map a CRM status to it.
Does it also mark the user activated?
A first payment from Stripe or Paddle also marks the user activated, which can send the Onboarding completed email.