Atlis vs Loops
Loops is a modern email platform for software companies that handles marketing, product and transactional email in one place, with a clean editor and a real free plan. Atlis focuses on lifecycle behavior: it tracks what users do in your app, keeps each user in a lifecycle stage, and sends onboarding, re-engagement, billing and churn emails automatically.
Choose Atlis if…
- You want to track behavior with a script tag instead of sending every event from your backend.
- You want lifecycle stages, health scores and churn signals worked out for you.
- You bill with Paddle, or want exit surveys and testimonial requests built in.
Choose Loops if…
- You want marketing, product and transactional email in one tool.
- Newsletters and campaign design are a big part of your email.
- Your team is happy sending events from the server with the API or SDKs.
Feature by feature
| Feature | Atlis | Loops |
|---|---|---|
| Event-based triggers | Yes: events from the snippet, Server API, Stripe, Paddle and CRM status changes, plus hourly time-based checks | Yes: workflows start from events, contact changes or list membership |
| Lifecycle stages and health score | Built in: new, onboarding, activated, inactive, at risk and churned, with a health score for every user | Not a built-in feature we could find |
| Stripe | Native: paste a webhook secret and billing events become triggers | Native Stripe app with billing triggers |
| Paddle | Native: first payments, failed payments, recoveries and cancellations become triggers | Not a built-in feature we could find; possible through automation tools |
| Browser tracking snippet | Yes, one script tag | No: events are sent from your server with the API or SDKs |
| Exit surveys and testimonials | Built in: exit survey page and testimonial requests with a public gallery | Not a built-in feature we could find |
| Workflow builder | Linear sequences: one trigger, up to 5 timed emails. No branching canvas | Visual workflow builder with triggers, emails and timers |
| Transactional email | No: Atlis sends lifecycle and broadcast email | Yes |
| Free plan | Yes: Free plan up to 250 tracked users, after a 14-day trial with Growth features | Yes, with a contact and send limit |
| What pricing is based on | Tracked users only. Events and workflow emails aren't counted | Subscribed contacts |
Loops details are from their public website and documentation, checked in September 2026. Products change, so check Loops's pricing and docs before deciding. Spot something out of date? Email hello@theatlis.com and we'll fix it.
Where Loops is stronger
- Marketing, product and transactional email in one product.
- A polished editor for designing campaigns.
- A native Stripe app and a free plan to start on.
Atlis pricing
- free$0/month · 250 tracked users
- starter$19/month · 1,000 tracked users
- growth$49/month · 5,000 tracked users
- scale$99/month · unlimited tracked users
Every workspace starts with a 14-day trial with Growth features. See what each plan includes.
Questions
Is Atlis a Loops alternative?
If your main need is lifecycle email driven by what users do in your product, yes. Atlis adds behavior tracking with a snippet, lifecycle stages, health scores, Paddle support and churn tools. For transactional email and newsletters, Loops covers more.
Can I use Atlis and Loops together?
Yes. Some teams keep transactional email and newsletters in Loops and use Atlis for lifecycle and churn emails. Just make sure the same email isn't sent from both.
Do I need a developer to set up Atlis?
Only to paste one script tag and identify logged-in users, which usually takes minutes. Stripe and Paddle connect by pasting a webhook secret.
Other comparisons: Atlis vs Customer.io, Atlis vs Userlist, Atlis vs Encharge.